Project Details

Win You Joy In Chocolate

Project Description

A Promotional Product should make you smile and remember the company or person who passed it onto you. The Cadbury Win Your Joy In Chocolate campaign certainly ticked all the boxes and will live in the minds of the winners for a lifetime. This creative project was the brainchild of the Wonder Communications and Saatchi & Saatchi who we often collaborate with making dreams reality. Before the chocolate we created giant sculptures of things that brought the winners joy. Once we completed the sculptures food safe moulds were cast ready for the CDM. The sculptures had to look, smell and taste like CDM plus they had to break like an easter egg so they could be shared with the guests invited to special deliveries located Australia Wide. This project met all the boundaries a challenge can throw at you!