Project Details

Casio Edifice

Project Description

This build entailed the construction of a large scale Casio Edifice watch that doubled as a gaming system that people could sit in and drive. Working alongside Sorted projects, Events and Service we created a interactive activation that allowed the public to experience driving for the Casio Edifice and Red Bull F1 Racing Team. The build highlighted the features of the new watch Casio had released aswell as promoting the companies involvement in the Formula 1.